Posted by How to Optimize Google Business Profile for Local SEO Success: Lessons from Lemay Web Design.
Are you struggling to get found by local customers online? You’re not alone. Many small businesses rely on their websites but forget about a key ranking factor: Google Business Profile (GBP). If you want better visibility on Google Maps, higher local search rankings, and more customer inquiries, optimizing your profile is non-negotiable.
In this article, we’ll explore how Lemay Web Design turned a neglected GBP into a powerful local SEO strategy that boosted their leads and visibility. More importantly, you’ll learn the exact steps you can take to optimize your own Google Business Profile today. You may also Like:
Why Optimizing Google Business Profile is a Game-Changer for Local SEO.
Think of GBP as your digital storefront. When someone types “best web designer near me” or “local SEO agency in [your city],” the top results they see are often from Google Maps and GBP listings—not just websites.
Want a full breakdown? Check out Google’s official guide to Business Profile.
An optimized profile helps you.You may also Like: ESET Smart Security
Rank higher in local search results and appear in the “local pack.”
Show essential details instantly (address, hours, directions, phone, website).
Boost Google Maps visibility, making it easier for nearby customers to find you.
Build trust with reviews and star ratings, which heavily influence buying decisions.
Share fresh updates (offers, events, and services) through Google Posts.
Neglecting your Google Business Profile is like keeping your store open but forgetting to switch the lights on—people won’t notice you.
The Lemay Web Design Case: From Invisible to Unmissable.
Lemay Web Design is a great example of a small business competing in a crowded local market. Even with strong services, they faced common hurdles:
Poor visibility in local search rankings.
Incomplete or outdated GBP information.
Very few customer reviews and almost no responses.
Weak visuals—no photos or videos to showcase their work.
The good news? They turned these weaknesses into opportunities with a smart local SEO optimization plan focused on their Google Business Profile.
The Optimization Strategy That Worked
Here’s how Lemay Web Design rebuilt their profile step by step:
1. Filled in all the Details to improve ranking.
Authenticated ownership and revised all NAP information (name, address, phone).
Added descriptions of their web design services that included keywords.
Select the right business categories to appear in the right searches.
Related resource: Moz explains the best practices of local search engine optimization.
2. Boosted Visual Appeal.
Posted quality photos of team, office and portfolio.
Include additional short video recordings of how they designed it and client reactions.
3. Trust and SEO Leveraged Reviews.
Requested customers to write reviews with links.
Responded to all of the reviews to demonstrate responsiveness (local SEO trust factor).
4. Pushed via Google Posts.
Weekly reports: new projects, new offers, tips on design.
Strong calls-to-action that are used in the past (Get a free consultation, Visit our portfolio).
5. Smartly Uses Categories and Attributes.
Picked specific areas such as Web Designer and marketing consultant as it covers a wider area.
Added features such as “Online appointments” to satisfy customer requirements.
The Results: Measurable Local SEO Wins.
Appeared in the top 3 “map pack” results for competitive local keywords.
Significant rise in calls and website visits directly from GBP.
More customer reviews, boosting both visibility and credibility.
Higher conversion rates as more qualified leads discovered them via local search.
This wasn’t luck—it was the direct outcome of optimizing their Google Business Profile with local SEO best practices.
Action Plan: How You Can Optimize Google Business Profile Today.
1. Want to replicate Lemay’s success? Here’s a clear roadmap:
2. Claim & Verify Your GBP – no verification means no control.
3. Learn how to do it step by step in Google’s verification guide.
4. Complete Every Section – Google favors fully detailed listings.
5. Use Local SEO Keywords – naturally add terms like “best [service] in [location]” in your description.
6. Upload Photos & Videos – visuals build trust and engagement.
7. Get Reviews – ask happy customers for them and always reply.
8. Post Weekly Updates – share offers, events, and news with Google Posts.
Pick the Right Categories – be as specific as possible to show up in relevant searches.
Pro tip: We’ve written a full guide on local SEO strategies you can apply right now.
Conclusion:
The Lemay Web Design story proves that a well-optimized Google Business Profile is one of the most effective local SEO strategies you can use today. It improves visibility in Google Maps, increases search traffic, and drives real business growth.
If your competitors are already showing up on Google Maps and you’re not, it’s time to act. Optimize your GBP, stay consistent, and watch how your local search ranking improves.
FAQS:
Q: Is Google Business Profile free?
Yes, it’s 100% free and one of the most powerful tools for local SEO.
Q: How often should I update my GBP?
Weekly posts + real-time updates whenever your hours, services, or contact details change.
Q: Can reviews really affect rankings?
Absolutely—reviews are a top local ranking factor and build customer trust.
Q: Can I manage multiple locations?
Yes, one Google Business Profile account can manage all your branches.
